I thought this was pretty cool that a major brand such as MTV, whom presumably could have the pick of the litter for apparel distribution, chose Zara as a partner in a new streetwear brand called StreetMuse. Zara does have over 1,000 store locations in 69 countries making its reach far and wide….
but MTV has been around a long time now and have probably had this concept pitched at them more times than they can count. Was the deal too sweet to pass up? Did the market research show that Zara’s customer profile exactly fit the market MTV was targeting? Did Zara do all of the heavy lifting and just pass a revenue percentage to MTV? What are the plans for the brand Streetmuse in the future? Is this for growth or just a big one-off? And will Streetmuse always be exclusive to Zara?
I have probably asked more questions than you care to read but somehow you are still here. Maybe it’s because you have the answers. If so, please let me know in the comments section. In the meantime, here is a taste of what Streetmuse has to offer:
*Image and News Found at LicenseMag